The Portfolio of Marketing Audits covers every key area of your organization's marketing activities. There are 12 self-assessment audits - which can be ordered separately or together as part of the Portfolio - covering each of the following issues:

THE ADVERTISING AGENCY AUDIT  Audit your agency, evaluate new agencies and establish effective in-house disciplines THE BRAND MANAGEMENT AUDIT  Evaluate the business performance of any brand - and its importance to your company THE CUSTOMER LOYALTY AUDIT  Determine how well-equipped you are to win and retain customer loyalty THE CUSTOMER SUPPORT AUDIT  Measure and monitor your company's whole customer support and after-sales program THE FRANCHISING AUDIT  Measure the likely success of an existing or planned franchise initiative THE INTERNET MARKET RESEARCH AUDIT  Ensure productive and cost-effective use of the Internet at every level THE MARKET RESEARCH AUDIT  Analyze the effectiveness of your market research and information gathering functions THE PRICING STRATEGY AUDIT  Create the best possible pricing strategy for your organization THE PROFESSIONAL SERVICES MARKETING AUDIT  Measure and improve the marketing of professional services to clients THE PUBLIC RELATIONS AUDIT  Measure the impact of every message you send to customers, shareholders and the public THE STRATEGIC MARKETING PLAN AUDIT  Review every aspect of your company's marketing strategy THE WEB SITE AUDIT  Assess your company's web site and the strategy behind it

Each audit is ready-to-use - just delegate them to managers, assessment teams or key assistants - there's no need for external training or consultancy support.