The Franchising Audit

Many businesses consider franchising as a way of achieving rapid growth at very low cost. As such, the decision to franchise is a strategic marketing decision.

The Franchising Audit explains the different types of franchise, and the advantages, disadvantages, costs and responsibilities associated with them. It then sets out a self-assessment framework to let you decide whether your business can be franchised, what kind of franchise would be appropriate, and whether it has the structures in place for a successful franchise operation. It also highlights the problems and opportunities you are likely to face.

Finally, the audit offers a series of models to help plan your "financial trajectory", develop documentation and franchise agreements, and interview, recruit and train franchisees. The audit is broken into 8 separate stages:

  1. Self-Assessment
  2. Financial Modelling
  3. The Franchise Agreement
  4. Pre-Launch Materials
  5. Recruiting Franchisees
  6. Selecting the Right People
  7. Training
  8. The Pilot Test

Wherever appropriate, the audit includes assessment forms and checklists, as well as franchising grids and models that you can complete.